Google owns the web (browser)

Because the market wasn't crowded enough with different, free web browsers, Google has decided to add their own browser, called Chrome. So now in addition to Internet Explorer (active versions are 6 and 7, with 8 in beta) we now also have Firefox (with versions 2 and 3 both being actively used), Opera, Safari, and now Chrome. This does make it a bit challenging for a web developer to work. I've had a chance to use the new browser for a couple of days, and I thought I would give my thoughts, … [Read more...]

Preparing your customers for change

I've recently had a chance to see two different organizations prepare their users/constituents for change in very different ways. Eliminating a Software Package The first was a company which has bought out several companies. After about three years, they are looking to consolidate their product line, and will be eliminating some of their products. The bad news is, that this is a mission critical product which we use. They pulled everyone together (over 114 people in an online webinar), and … [Read more...]

Google fills out your search forms

Occasionally I have found sites that on their home page you would have to select a company or product from a drop down box, and then enter the site from that information. Until now, Google could not access those pages without being provided direct links. Sites with these types of pages were often called the "Deep Web" or the "Invisible Web", because search engines could not access them. Google has said in the past that they believe that 80% or more of web pages are "hidden" to them because … [Read more...]

Be careful with your text ads

You should always be careful when posting your ads.  A quick look might have caught this one.  It unfortunately doesn't do their business any good, but it does hurt their click-through rates. While it is common to hear people talk about doing things wrong quickly, hopefully they hear the other have which is to learn and fix just as quickly. … [Read more...]