Everyone wants to be ranked in Google - and who doesn't. As the #1 search engine, people go there before the other search engines over 50% of the time. This means that a lot of Search Engine people will focus on trying to get their customers on Google. This can be relatively easy for niche-markets, but harder for more general terms. For example, I have a customer who ranks in the top ten for about 11 search terms on Google. It varies depending upon what shows on the Google report. He … [Read more...]
posted on December 4, 2007 by
On Page vs. Off Page SEO
There was recently a good article explaining the difference of On Page vs. Off Page SEO (Search Engine Optimization). What many people fail to realize, is that what is going on in their site is often as important or more important long term than what is going on outside of their site, and can be done easier. For example, it would (probably) be easier to ensure that page titles had better value for the page, than to get 10 people to link to a brand new site. I say probably because it takes … [Read more...]
posted on August 20, 2007 by
Becoming Popular on the Web
This is our final article in how, especially when related to popularity and search, the web is like High School. Previously we have looked at the popular kids, the new kid who was popular at his last school, and the rebels. As we finish this little alliteration, we have to look at the “late bloomer”. Granted, in our case you don’t have to necessarily be a “late bloomer.” You can be ready to bloom now. This is geared toward the people who realize that they can improve their standing, and … [Read more...]
posted on August 16, 2007 by
The (Web/High School) Rebel
I’ve talked about how the web is kind of like High School. The popular kids (websites) stay popular, and the uncool kids stay, well, uncool. Even if you were popular at one school, and moved to another school, it was still possible to become popular – because you knew what to do. So let’s continue the analogy. It is always possible to lose your cool, or finally find it. There are many ways to do this, and we will explore the right and wrong way. Let’s look at The Rebel and how he can be … [Read more...]