Privacy vs. Employment – Required Access?

Could you imagine being required to turn over a copy of your house keys as a condition of employment? "Just to make sure you're the right type of employee..." Maybe a detailed list of your personal phone log? "To make sure you're not talking to the 'wrong people'"... Probably not, but some companies, and colleges, are asking the equivalent of their employee's (student's) facebook account, especially if the privacy is set to private. While I can understand an employer's desire to make sure … [Read more...]

How to Gain Facebook Fans – Showcases To Go

I started working with Showcases To Go almost 10 years ago, helping develop the second version of their website. The first version didn't offer any type of on-line purchasing. However, in April of 2001, we released their new website, and I've been doing updates and revisions for them ever since, and not more than 70% of their business comes from their website. Showcases To Go is the second company I want to introduce to you in this two part process of how to gain fans on Facebook. Earlier … [Read more...]

How to Gain Facebook Fans – T-Shirt Joe

I know Joe. Actually, Joe knows a lot of people, and he meets hundreds more each week.  You see, Joe is an artist that makes air brushed t-shirts. And hundreds of people walk by his stand each and every day out at a popular theme park near where we live. Joe is the first person I want to introduce to you in this two part process of how to gain fans on Facebook. When Joe wanted to start his Facebook Page, he wanted to know how to gain lots of users. Easy I told him. Because of the type of … [Read more...]

Increasing your Facebook Fans

Recently I've helped two clients of mine increase traffic to their Facebook pages, and thus increase the number of likes they receive. The reason for showcasing the two, is that the two companies approached the process in two completely different ways. I will share the two different methods, and why it worked for each of them in the next two posts. I wanted to share both because so many times you will read there is "the" way to make something work, but that is not always the case. Of … [Read more...]