“Why should we change this page?”

This is a new section I'm adding, called, "Questions from clients". I hope that in answering some of the pressing questions from my clients, that I might answer some of your questions as well. "Should we remove this image and it's link?" Earlier this week, I had a client ask me about a updating their homepage, and if we should remove a link to another page. The link (a large image) was certainly noticeable, however, it detracted from the look of the page. I started a discussion about removing … [Read more...]

Optimize Your Site For More Sales

Previously, I've talked about optimizing your website to improve how fast it loads.  This not only improves the perception of your site, but also how likely it is for people to stay and make a purchase, or request more information. Optimizing your site for sales isn't as easy as optimizing your site for speed. When we want to increase speed we know many ways to improve the performance.  We can modify files to be smaller, have files load in a different order, move the server to a faster … [Read more...]