Should your business be tweeting?

This week another article has come out about Fortune 500 CEOs not tweeting enough. You see this periodically. Generally, the article is something like "I tweet. You don't. So you're doing it wrong." However, it is also from someone who isn't running a large company. This is like the guy who watches the pro play a game, and complain about how the pro is blowing the game. If he was playing instead, the team would be winning. And how many people believe the arm chair quarterback? … [Read more...]