Valid HTML Helps Search Engine Rankings – NOT!

Image via Wikipedia There are lots of interesting theories out there about how one can get there site to rank better in search engines. Unfortunately much of this advice, while it would make since, is wrong. One example is that correct, valid HTML code is important for search engines to read your website, and thus for you rank highly. This makes sense for several reasons: bad code may not be read by a search engine as it doesn't know what it sees, search engines want to promote … [Read more...]

Optimize Your Site For More Sales

Previously, I've talked about optimizing your website to improve how fast it loads.  This not only improves the perception of your site, but also how likely it is for people to stay and make a purchase, or request more information. Optimizing your site for sales isn't as easy as optimizing your site for speed. When we want to increase speed we know many ways to improve the performance.  We can modify files to be smaller, have files load in a different order, move the server to a faster … [Read more...]