Learning how our web site works is an important task, which is often measured incorrectly. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective. Without understanding how the data works, we can run…
I’m working on finishing up a series of articles for the new year on Web Analytics. What is web analytics? Glad you asked. People build new web sites every day, but most have no idea how they are doing, if they are getting better or worse, or why. Web analytics can help you answer those…
In our last post, Why People Leave Your Web Site, we referenced the Bounce Rate, and why its not something you want your site to have much of. In order to understand how to reduce your bounce rate you need to know why it is happening. Here are some unacceptable reasons why you might have…
When I introduce someone to Web Analytics for the first time, they generally go through several “light bulb” moments. They usually include things like: That’s how many users I get?!? (either with glee or frustration) So that’s where I get people from. This will often lead to questions they didn’t know they could ask such…