Optimize Your Site For More Sales

Previously, I've talked about optimizing your website to improve how fast it loads.  This not only improves the perception of your site, but also how likely it is for people to stay and make a purchase, or request more information. Optimizing your site for sales isn't as easy as optimizing your site for speed. When we want to increase speed we know many ways to improve the performance.  We can modify files to be smaller, have files load in a different order, move the server to a faster … [Read more...]

How Fast Is Your Website?

Image by zerok via Flickr Yahoo recently updated one of their tools for grading and optimizing websites.  It's called YSlow, and it checks your site for several different decisions and tools which you (or your web designer) may have implemented. YSlow is an add on to the Firebug tool which is a Firefox extension - so at this point, you can't run it in any other browser, however both Firefox and Firebug are free tools so there is no cost to you other than time. YSlow is nice because it … [Read more...]

Optimize Your Website For Speed

Image by tirebiterz via Flickr How do you increase the speed and response of your web site? Good question. We've talked about it some in the past, but the people at Inside CRM have provided a list of 50 items. While this can help with the loading of your site, it also takes someone who knows how to implement these changes. One other thing to check on is how will this affect the other aspects of your web site? For example: Will modifying your web site affect how users use your … [Read more...]

How fast do changes take affect online?

Image via Wikipedia People often want to know how fast to changes occur on-line.  They may be used to traditional print advertisign, such as newspaper and magazine, in which changes to an ad might take weeks or months to be seen. Even worse, consider wanting to change some text in your phone book ad.  If you see an error (imagine a wrong phone number), or want to make a change the week your book comes out, it will take a twelve long months to update your ad. On-line, things can occur … [Read more...]