Learning how our web site works is an important task, which is often measured incorrectly. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective. Without understanding how the data works, we can run into all types of problems by drawing the wrong conclusions. In this section, I assume that we will be looking at data from some source such as Google Analytics and we are wanting people to purchase … [Read more...]
posted on December 15, 2007 by
Getting Ranked in Google
Everyone wants to be ranked in Google - and who doesn't. As the #1 search engine, people go there before the other search engines over 50% of the time. This means that a lot of Search Engine people will focus on trying to get their customers on Google. This can be relatively easy for niche-markets, but harder for more general terms. For example, I have a customer who ranks in the top ten for about 11 search terms on Google. It varies depending upon what shows on the Google report. He … [Read more...]
posted on October 30, 2007 by
How to get more knowlege on the web
As a college professor I am often asked how did I learn "all this stuff" - lets face it most of what I do wasn't taught in college when I attended as a student. (I graduated in 1998 - most colleges cannot change quickly enough to keep up with web trends as they can change from year to year, and sometimes faster - especially back then.) What I do is follow several websites and blogs. They cover everything from copy writing, to design, to programming. I also use Stumble Upon to find fun … [Read more...]
posted on August 20, 2007 by
Becoming Popular on the Web
This is our final article in how, especially when related to popularity and search, the web is like High School. Previously we have looked at the popular kids, the new kid who was popular at his last school, and the rebels. As we finish this little alliteration, we have to look at the “late bloomer”. Granted, in our case you don’t have to necessarily be a “late bloomer.” You can be ready to bloom now. This is geared toward the people who realize that they can improve their standing, and … [Read more...]