I've written about optimizing your site before, but it was in regards on how to optimize your site based upon your usage. Now there are other reasons to optimize your site, especially if you use Google's Ad Words to advertise your business. A little history Google Ad Words was one of the first ways which small business owners could advertise on the web. It allowed you to create small ads based upon keywords which people typed into Google. Users could bid on key words to modify the … [Read more...]
posted on February 27, 2008 by
Getting the most from your consultant
In a recent article 7 Things I Love About Small Business SEO the author gives 7 things he likes about working with small businesses. As someone who routinely works with small and new businesses, I have to agree. Generally they can move faster than a large business, are more concerned with results, and are loyal if you perform for them. This is part of the reason why I love working with small businesses myself. However I would like to offer a few things small businesses must be careful … [Read more...]
posted on February 20, 2008 by
Using your analytics data to improve web site performance
It's one thing to look at your reports, its another to start to draw conclusions from your data. Different people will look at the data in different ways. Most often, the reports are looked at by the marketing department/person to see how to better market the site, what Search Engine optimization needs to occur, and measure the effectiveness of their pay-per-click ads. All of these are important uses of the web analytics, but they are not the only uses. I want to look at a specific example … [Read more...]
posted on February 8, 2008 by
More Metrics – Where Your Visitors Come From
Learning how our web site works is an important task. We've seen some simple examples in previous steps (visits, page views, and unique visitors) as well as determining how long someone visited your site, and which was the last page they viewed. We've shown how some pages are viewed more than others, and where people exit your web site. We've even shown what pages people come to your web site. What we will look at now is how did they get to your web site. Before they were on your web site, … [Read more...]