Image by zerok via Flickr Yahoo recently updated one of their tools for grading and optimizing websites. It's called YSlow, and it checks your site for several different decisions and tools which you (or your web designer) may have implemented. YSlow is an add on to the Firebug tool which is a Firefox extension - so at this point, you can't run it in any other browser, however both Firefox and Firebug are free tools so there is no cost to you other than time. YSlow is nice because it … [Read more...]
posted on March 25, 2009 by
Saving Money with SEO
SEO (Search Engine Optimization) is a way for your company to get new visitors by using search engines like Google, Yahoo, and MSN Live Search. Some people will say that they don't like to spend money on SEO, because who knows how much money they are spending, and can they get any return on their investment (ROI) for their optimization. Some people even wonder if SEO works at all, saying it is nothing more than 21st century snake oil. Well I've never thought so. When I set up an SEO campaign, … [Read more...]
posted on February 8, 2008 by
More Metrics – Where Your Visitors Come From
Learning how our web site works is an important task. We've seen some simple examples in previous steps (visits, page views, and unique visitors) as well as determining how long someone visited your site, and which was the last page they viewed. We've shown how some pages are viewed more than others, and where people exit your web site. We've even shown what pages people come to your web site. What we will look at now is how did they get to your web site. Before they were on your web site, … [Read more...]
posted on August 9, 2007 by
How the Web is like High School
Photo by: Sektordua Remember High School? Do you remember the Homecoming Dance, Class President, and Prom? Who won those events? If your school was like mine, it was the most popular boy and girl wearing the crowns/winning the office. In many ways, the web is like High School! Similar rules apply. The ok at how. This realization came to me while I was working with a local company to assist them in their Search Engine Optimization (SEO) efforts. In their industry, there are thousands of … [Read more...]