Challenging Underlying Design Beliefs

Ever had one of those things that you "just know" is better? Ever turn out you were wrong. I hate that! Yet it happens to be periodically. This is why I like to test things. I'll come up with a good design for a website, show some people, and sometimes walk away with changes based upon some thoughtful insights (and sometimes I walk away knowing everything was just right). Over the last couple of years, I've made a habit of checking out ideas with tools like Google's Web Optimizer which lets … [Read more...]

How important is a good designer?

I've taught at design schools, and it is interesting to see what comes out of young minds. I like looking at design blogs, to get ideas, both good and bad, and to be amazed at what some people create. However, just because someone thinks that putting a flashy design on something makes it better, doesn't make it better. Consider the traffic light. We see them every where (and I always seem to catch them red, so drive in front of me if you have some place to be). Some feel that they are boring, … [Read more...]

Monks Get Broadband

Image via Wikipedia "Patience is one of the characteristics of monastic life, but even the patience of the brothers was being tested by our slow Internet." FATHER DANIEL VAN SANTVOORT, Cistercian monk, on his Welsh island community's decision to get broadband. Source I've written several times about the need to have an efficient website, which can run fast enough for everyone to use. However, I guess some people didn't get the message, and have caused the Monks to run out of … [Read more...]

Optimize your pages for better Pay-Per-Click placement

I've written about optimizing your site before, but it was in regards on how to optimize your site based upon your usage. Now there are other reasons to optimize your site, especially if you use Google's Ad Words to advertise your business. A little history Google Ad Words was one of the first ways which small business owners could advertise on the web. It allowed you to create small ads based upon keywords which people typed into Google. Users could bid on key words to modify the … [Read more...]