Happy Pi Day (3.14.08) Let's face: it you have to be at least a little bit of a geek to be a web developer for a living. … [Read more...]
posted on March 9, 2008 by
An internal error
A while back I wrote about integrating new software and components into your business and web site. I suggested that you pick components that would, among other things: Provide a solution to your problem, Integrate into your web site, and Have good support. Shortly before writing that, had recently added WordPress as the blogging tool I use on this web site. I had choose it because it was a completed tool which was actively maintained by others, and it easily be integrated into my … [Read more...]
posted on February 27, 2008 by
Getting the most from your consultant
In a recent article 7 Things I Love About Small Business SEO the author gives 7 things he likes about working with small businesses. As someone who routinely works with small and new businesses, I have to agree. Generally they can move faster than a large business, are more concerned with results, and are loyal if you perform for them. This is part of the reason why I love working with small businesses myself. However I would like to offer a few things small businesses must be careful … [Read more...]
posted on February 26, 2008 by
Measuring Marketing Effectiveness – A Simple Case Study
Web Analytics is often used by marketing staff members to determine their effectiveness. This is a real-life example of how I recently helped a company measure the effectiveness of their internally driven e-mail campaign. A company I work provides training to their clients on the products they have purchased, as part of their on-going support. Before I started working with this company, only basic analytics from the website was tracked. Not even all of the pages were being actively … [Read more...]