I know Joe. Actually, Joe knows a lot of people, and he meets hundreds more each week. You see, Joe is an artist that makes air brushed t-shirts. And hundreds of people walk by his stand each and every day out at a popular theme park near where we live. Joe is the first person I want to introduce to you in this two part process of how to gain fans on Facebook. When Joe wanted to start his Facebook Page, he wanted to know how to gain lots of users. Easy I told him. Because of the type of … [Read more...]
posted on December 1, 2010 by
Increasing your Facebook Fans
Recently I've helped two clients of mine increase traffic to their Facebook pages, and thus increase the number of likes they receive. The reason for showcasing the two, is that the two companies approached the process in two completely different ways. I will share the two different methods, and why it worked for each of them in the next two posts. I wanted to share both because so many times you will read there is "the" way to make something work, but that is not always the case. Of … [Read more...]
posted on November 19, 2010 by
How important is a good designer?
I've taught at design schools, and it is interesting to see what comes out of young minds. I like looking at design blogs, to get ideas, both good and bad, and to be amazed at what some people create. However, just because someone thinks that putting a flashy design on something makes it better, doesn't make it better. Consider the traffic light. We see them every where (and I always seem to catch them red, so drive in front of me if you have some place to be). Some feel that they are boring, … [Read more...]
posted on November 18, 2010 by
Your Business Email Address
I can't believe how often I see people using a free email address for their business on-line. Imagine if you would, going to buy a new car, maybe a Jaguar. You meet with the owner of the dealership, and on his business card is "expensive_cars@yahoo.com". What is your perception? When people get "my_biz@gmail.com", or any other similar type account, it will tend to lessen the perceived value of your business. While it may not be a deal breaker, it cannot help you sell yourself, your product, … [Read more...]