Previously, I've talked about optimizing your website to improve how fast it loads. This not only improves the perception of your site, but also how likely it is for people to stay and make a purchase, or request more information. Optimizing your site for sales isn't as easy as optimizing your site for speed. When we want to increase speed we know many ways to improve the performance. We can modify files to be smaller, have files load in a different order, move the server to a faster … [Read more...]
posted on March 25, 2009 by
Saving Money with SEO
SEO (Search Engine Optimization) is a way for your company to get new visitors by using search engines like Google, Yahoo, and MSN Live Search. Some people will say that they don't like to spend money on SEO, because who knows how much money they are spending, and can they get any return on their investment (ROI) for their optimization. Some people even wonder if SEO works at all, saying it is nothing more than 21st century snake oil. Well I've never thought so. When I set up an SEO campaign, … [Read more...]
posted on February 24, 2009 by
Are you out of touch with your customers
Image via Wikipedia I live in Central Florida where we've been hit hard with the recession that is going on. Lots of my clients, and the people near me, are hurting. I know that some of my clients are fighting to stay alive, and I'm trying to help them. However, not everyone is so bright. Here are a couple of examples. The Good One of my clients is offering a year of discounts and promotions as he likes to call it. Each month a different promotion has been offered to his clients. This March … [Read more...]
posted on August 18, 2008 by
Preparing your customers for change
I've recently had a chance to see two different organizations prepare their users/constituents for change in very different ways. Eliminating a Software Package The first was a company which has bought out several companies. After about three years, they are looking to consolidate their product line, and will be eliminating some of their products. The bad news is, that this is a mission critical product which we use. They pulled everyone together (over 114 people in an online webinar), and … [Read more...]