Optimize Your Site For More Sales

Previously, I've talked about optimizing your website to improve how fast it loads.  This not only improves the perception of your site, but also how likely it is for people to stay and make a purchase, or request more information. Optimizing your site for sales isn't as easy as optimizing your site for speed. When we want to increase speed we know many ways to improve the performance.  We can modify files to be smaller, have files load in a different order, move the server to a faster … [Read more...]

Saving Money with SEO

SEO (Search Engine Optimization) is a way for your company to get new visitors by using search engines like Google, Yahoo, and MSN Live Search. Some people will say that they don't like to spend money on SEO, because who knows how much money they are spending, and can they get any return on their investment (ROI) for their optimization. Some people even wonder if SEO works at all, saying it is nothing more than 21st century snake oil. Well I've never thought so. When I set up an SEO campaign, … [Read more...]

Are you out of touch with your customers

Image via Wikipedia I live in Central Florida where we've been hit hard with the recession that is going on. Lots of my clients, and the people near me, are hurting. I know that some of my clients are fighting to stay alive, and I'm trying to help them. However, not everyone is so bright. Here are a couple of examples. The Good One of my clients is offering a year of discounts and promotions as he likes to call it. Each month a different promotion has been offered to his clients. This March … [Read more...]

Browser Know How – Safari

Safari is the default web browser, made by Apple, that comes with any Macintosh computer, much like IE is Microsoft's web browser. Many Mac fans will hate the analogy, but it is true. And for a while, it was only available to the Macintosh users, however Apple has recently released a version available for Windows users as well. People who have used Safari generally fall under one of two categories. They either love it, or hate it. I know several people who own Macs, and use Firefox instead … [Read more...]