From time to time different clients call me up to ask me about something that comes across their desk. Most of the time their gut instinct had it right, and they were looking at a scam. Sometimes the scam is legal, just immoral - like charging $100 a year for a domain name when it can cost under $10. Or they are charging $200 for submitting your site to Google every month for a year, when in reality, you can do it yourself for free. By the way, over submitting to Google or the other search … [Read more...]
posted on January 19, 2008 by
What does a spike in bounce rate mean?
Well it depends. We had started to set up on a Friday the analytics for a large existing site. We know that several key areas are used more than others, and some of the pages rarely get seen. While in the past articles I've not gone into how do you set up your application, this is a key element of the process. Without good (enough) data, you can never make good decisions on your web site. Site configuration is often the first place to look. The first few days was busy trying to get the data … [Read more...]
posted on January 17, 2008 by
More Metrics – exit pages and bounce rate
Learning how our web site works is an important task. We've seen some simple examples in previous steps (visits, page views, and unique visitors) and we've seen some data that gets calculated (average page views and time on site). While these were simple, and often given on the front page of your reports, I want to look at two related pieces of information that are not always so prevalent: exit pages and bounce rate. The Exit Page is an easy metric to understand. This is generally a list … [Read more...]
posted on January 6, 2008 by
More Metrics – Pages per Visit and Time on Site
Learning how our web site works is an important task. Learning how to properly measure it is even more so. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective.There are a couple of "obvious" measurements mentioned in the last article (visits, page views, and unique visitors). While that information is often raw data, and easy to display, we will now look at some data which most systems will … [Read more...]