I've seen numerous posts where people have claimed that good clean HTML leads to better SEO rankings. I've even talked about the lie that of the link between SEO and valid HTML. I've yet to see any studies done which verify this claim and in fact I've even seen evidence to the opposite effect being true. I pointed out how in some competitive markets, the higher the ranking for the site the worse the validation recently in another post. This does not mean that poor code relates to higher … [Read more...]
posted on May 17, 2009 by
Valid HTML Helps Search Engine Rankings – NOT!
Image via Wikipedia There are lots of interesting theories out there about how one can get there site to rank better in search engines. Unfortunately much of this advice, while it would make since, is wrong. One example is that correct, valid HTML code is important for search engines to read your website, and thus for you rank highly. This makes sense for several reasons: bad code may not be read by a search engine as it doesn't know what it sees, search engines want to promote … [Read more...]
posted on April 15, 2008 by
Why use a blog on your website?
Image via WikipediaWhat makes blogs interesting and the most often used form of Web 2.0? Because they are self contained, and allow for existing pages to be edited without knowing (X)HTML, once a theme is created and applied, it can be easy for a non-technical small business owner to work with. You wouldn't buy a new work vehicle without know how it was going to be used! Likewise, it is important to know how you will use your blog. Will it be as a traditional blog, for internal use, for … [Read more...]
posted on February 20, 2008 by
Using your analytics data to improve web site performance
It's one thing to look at your reports, its another to start to draw conclusions from your data. Different people will look at the data in different ways. Most often, the reports are looked at by the marketing department/person to see how to better market the site, what Search Engine optimization needs to occur, and measure the effectiveness of their pay-per-click ads. All of these are important uses of the web analytics, but they are not the only uses. I want to look at a specific example … [Read more...]