When I introduce someone to Web Analytics for the first time, they generally go through several “light bulb” moments. They usually include things like: That’s how many users I get?!? (either with glee or frustration) So that’s where I get people from. This will often lead to questions they didn’t know they could ask such as: Why don’t I get more sales? Why are people leaving the site? What is this bounce rate? Why don’t I get more sales – a whole other article could be … [Read more...]