Google Using Page Speed as a Ranking Factor in Search Results

Google announced this week that the speed of a page is now being considered as part of how they rank pages on a web site.  This has some people happy, others scrambling. There are a couple of things which need to be considered with this news. Google uses over 200 factors to "grade" a site, determining where it should be placed in the search engine rankings. Adding 1 additional factor, unless it is a large factor should have little effect on the search results. "All things being equal I … [Read more...]