South Florida Putting Greens

I took over this site several years ago. It was originally designed by another company, however, the site was taking a long time to load, and did not provide for an easy way for customers to contact the company. I initially redesigned the layout of the website, shaving off almost a megabyte of download per page by optimizing the navigation structure. This was done using CSS Sprites, and removing table based layouts. This produced a faster downloading site, that appeared quicker to the end … [Read more...]

Does clean HTML lead to better Search Engine Rankings?

I've seen numerous posts where people have claimed that good clean HTML leads to better SEO rankings. I've even talked about the lie that of the link between SEO and valid HTML. I've yet to see any studies done which verify this claim and in fact I've even seen evidence to the opposite effect being true. I pointed out how in some competitive markets, the higher the ranking for the site the worse the validation recently in another post. This does not mean that poor code relates to higher … [Read more...]

Valid HTML Helps Search Engine Rankings – NOT!

Image via Wikipedia There are lots of interesting theories out there about how one can get there site to rank better in search engines. Unfortunately much of this advice, while it would make since, is wrong. One example is that correct, valid HTML code is important for search engines to read your website, and thus for you rank highly. This makes sense for several reasons: bad code may not be read by a search engine as it doesn't know what it sees, search engines want to promote … [Read more...]

Saving Money with SEO

SEO (Search Engine Optimization) is a way for your company to get new visitors by using search engines like Google, Yahoo, and MSN Live Search. Some people will say that they don't like to spend money on SEO, because who knows how much money they are spending, and can they get any return on their investment (ROI) for their optimization. Some people even wonder if SEO works at all, saying it is nothing more than 21st century snake oil. Well I've never thought so. When I set up an SEO campaign, … [Read more...]