What would you do if you found out one of your best sales people was randomly turning away 1 out of every 5 people? People who might have bought from you, but the salesperson turned them away because of their own prejudices. Recently I was on a conference call with a client, and one of the services he was using. We were trying to work through some issues and during the discussion one of the issues that came up was that the services site was designed to run in Internet Explorer only. I … [Read more...]
posted on June 23, 2008 by
Firefox Blocks Attack Site
Recently I downloaded the Firefox 3 web browser as part of the download day. I've been using Firefox since version 1, and have always like it. I find it is generally faster and more consistent than Internet Explorer, and also has fewer security holes. This screen shot came up the day after I installed it. A link that I had followed from a trusted site took me to a site which apparently had been compromised. Just another reason I enjoy using Firefox. … [Read more...]
posted on February 20, 2008 by
Using your analytics data to improve web site performance
It's one thing to look at your reports, its another to start to draw conclusions from your data. Different people will look at the data in different ways. Most often, the reports are looked at by the marketing department/person to see how to better market the site, what Search Engine optimization needs to occur, and measure the effectiveness of their pay-per-click ads. All of these are important uses of the web analytics, but they are not the only uses. I want to look at a specific example … [Read more...]
posted on January 1, 2008 by
How effective is your web site
Learning how our web site works is an important task, which is often measured incorrectly. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective. Without understanding how the data works, we can run into all types of problems by drawing the wrong conclusions. In this section, I assume that we will be looking at data from some source such as Google Analytics and we are wanting people to purchase … [Read more...]