How effective is your web site

Learning how our web site works is an important task, which is often measured incorrectly. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective. Without understanding how the data works, we can run into all types of problems by drawing the wrong conclusions. In this section, I assume that we will be looking at data from some source such as Google Analytics and we are wanting people to purchase … [Read more...]

The three things that make up a website

As someone who works with getting companies on the web, often for the first time, this is a question I am asked all of the time. While it may seem straightforward “Make a web page”, there is a little more to it than that, although not a lot. There are three things that go into getting a website published, beyond all of the details like, how to make it, what to put on it, etc. Have a domain name Get some web server space Publish the website file(s) Let’s take a quick look at each … [Read more...]