Treat your past customers carefully

Adobe DreamweaverImage via WikipediaAdobe Dreamweaver is a tool used to design and develop web pages. I’ve used Dreamweaver for several versions, starting back in Version 4, when it was owned by Macromedia. Version 10 was just released to public beta yesterday.

I didn’t upgrade to the previous version (V.9) because Dreamweaver didn’t add all of the value I was wanting or needing, and as I’ve posted about before, there were some issues regarding how effective it was for me given the more complex types of web sites I have been working on. Dreamweaver for example didn’t support things like:

  • JavaScript libraries and Frameworks
  • Poor PHP support
  • Produced Bloated Code
  • No real support for version control systems

However, Version 10 seems to have added support for some of the features I’ve been wanting, including JavaScript libraries like JQuery and Prototype as well as content version control (a much needed feature for many versions). It also, from what I’ve heard, runs faster than the last couple of versions, which was desperately needed as site development was becoming slow if you had any complex CSS in the design, such as this web site.

This is where the bad experience sets in. I find the link to download the new version and I find out that I cannot use it because I don’t have the previous version (CS3/V9).


Creative Commons License photo credit: Jay Dugger
Software companies have been using the web to push out new products at a faster rate, which is good, but when a company requires you upgrade every 12 to 15 months, about how long Adobe puts out new versions, and pay hundreds to thousands of dollars, they need to realize that not everyone can or will upgrade, especially, if they do not give them the features they need.

Then if you block off part of your users, you risk alienating them. Because of the limitations I’ve found in some instances, I’ve already started using other tools, and might continue to based upon this latest run in with them.

So if you, want to leverage the Internet to brings products to market faster, that is good, just don’t do it at a rate which your customers can’t keep up (because of speed or time). And if you move at that rate, don’t expect everyone to upgrade every version.

About Walter Wimberly

Walter is a strong believer in using technology to improve oneself and one's business.