As blogs make it easier to publish more information, the process of finding information becomes more difficult. This makes keeping up with the Blogs harder than keeping up with the Jones! Consider one of two options to keeping up with the feeds: Check and read every blog/web site of interest to you all the time (daily), wasting all of your time and energy doing so. Ignore the blogs and use a search engine when ever you need information - but now you don't keep up with things … [Read more...]
posted on April 20, 2008 by
Blog Examples in a Website
In the last article, we looked at why you would want to use a blog on your web site. We mentioned that people can either use a blog as their web site, or simply add it in addition to their web site. We even used GM's Fastlane blog as an example of a corporate blog that you may not expect. Obviously GM, a manufacture of cars, is not the technology work horse you would expect when you think of other companies which might blog (like IBM, Microsoft, Google, and others). Obviously, the amount of … [Read more...]
posted on April 15, 2008 by
Why use a blog on your website?
Image via WikipediaWhat makes blogs interesting and the most often used form of Web 2.0? Because they are self contained, and allow for existing pages to be edited without knowing (X)HTML, once a theme is created and applied, it can be easy for a non-technical small business owner to work with. You wouldn't buy a new work vehicle without know how it was going to be used! Likewise, it is important to know how you will use your blog. Will it be as a traditional blog, for internal use, for … [Read more...]
posted on March 19, 2008 by
Optimize your pages for better Pay-Per-Click placement
I've written about optimizing your site before, but it was in regards on how to optimize your site based upon your usage. Now there are other reasons to optimize your site, especially if you use Google's Ad Words to advertise your business. A little history Google Ad Words was one of the first ways which small business owners could advertise on the web. It allowed you to create small ads based upon keywords which people typed into Google. Users could bid on key words to modify the … [Read more...]