The day after I post a simple overview explaining what a bounce rate is, I find an article where someone who specializes in web analytics has posted a survey to find out what different people’s bounce rate is for their site. I can tell you that the different sites I manage range from about 8-12%…
I’m working on finishing up a series of articles for the new year on Web Analytics. What is web analytics? Glad you asked. People build new web sites every day, but most have no idea how they are doing, if they are getting better or worse, or why. Web analytics can help you answer those…
When I introduce someone to Web Analytics for the first time, they generally go through several “light bulb” moments. They usually include things like: That’s how many users I get?!? (either with glee or frustration) So that’s where I get people from. This will often lead to questions they didn’t know they could ask such…